Niching Down to Build Up: Specialty Lawyers Stake Their Claim
In April 2019, Washington Lawyer magazine profiled DCWageLaw managing attorney Justin Zelikovitz in its article about lawyers who’ve launched a solo or small niche practice:
Zelikovitz realized that Big Law firms seldom handle cases involving wage law violations against low-income people; nonprofit legal organizations like the D.C. Employment Justice Center usually take on those cases. But Zelikovitz wanted to employ for-profit business strategies to better serve clients. “In the for-profit context, we can get more money for the client and more money for us,” he says.